Kai Gait

The 7 rules of good mobile marketing push communications, from a customers point of view focus on;

1. Good push fits into my ever-changing schedule
2. Good push engages me with relevant messages
3. Good push allows me to personalize my experience
4. Good push is consistent with your brand
5. Good push delivers an entertaining and engaging experience
6. Good push serves me better and better over time
7. Good push adapts to fit my current situation

Brent Hieggelke breaks it down further at MarketingProfs.