People simply forget they leave a content legacy

The Olympics is under way and for a person who’s not a big sports fan (I’m a big motor-racing fan), I’ve been watching more Olympic coverage then ever before.

I watched the Men’s syncronised diving yesterday and was impressed and disappointed for Tom Daley and Pete Waterfield. They achieved so much, their country was behind them, however they were unable to take a medal.

My biggest disappointment was the tweet sent by a reckless 17-year old who obviously thought there would be no re-percussions. The tweet was offensive and the boy deserves to be reprimanded, however what troubled me is that people forget they are leaving a “content legacy”. When we meet people, we now think nothing of hitting Google, Linkedin, Twitter, Facebook etc to find out more about them. Imagine how a 17-year old will profile when a future employer does a background check, only to find a reckless tweet, sent in haste and without full thought.

That one post/comment/tweet could define the future for many and crush the futures for a reckless few.

About me

I'm a marketer specialising in digital, communications and social business. I've travelled the world, often as a customer-centric raconteur especially on subjects such as social media, mobile and healthcare digital marketing. I live with a passion for technology, travel and photography. This site includes my photography, shared information and thinking on the future of social marketing and technology.

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