Openingupbrands: What role should researchers play in social media marketing?

openingupbrands:

In 2012 we are reaching a tipping point where marketing strategies are finally moving from traditional broadcast to content led social media engagement. So the question I pose is what role can Researchers play in helping brands succeed in this brave new world?

Here are 3 areas where as an…

(via bugeared-deactivated20121011)

Notes

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I'm a marketer specialising in digital, communications and social business. I've travelled the world, often as a customer-centric raconteur especially on subjects such as social media, mobile and healthcare digital marketing. I live with a passion for technology, travel and photography. This site includes my photography, shared information and thinking on the future of social marketing and technology.

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